"Brian Tracy challenges your working practices, explains the self-discipline needed to succeed, and firmly gets to the root cause of why people procrastinate."

~ Micro Business Hub

About The Book

The legendary Eat That Frog!, with more than 1.6 million copies sold and translated into 42 languages, will change your life. There just isn't enough time for everything on our to do list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.

There's an old saying that, if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using this metaphor for tackling the most challenging task of your day, Eat That Frog! shows you how to zero in on these critical tasks and organize your day.

Bestselling author Brian Tracy cuts to the core of what is vital to effective time management. In this fully revised and updated third edition, he provides brand new information on how to keep technology from dominating your time.

Read A Sample Chapter

Download the sample chapter of Eat That Frog! absolutely free. Start reading now...
By Brian Tracy

Praise For 'Eat That Frog!'

  • "If you find procrastination to be a consistent problem in your life, Eat That Frog! offers a concise and valuable collection of tactics to try. The reasons for each person's procrastination are different, so it's good that Tracy's tactics are fairly diverse and attack many different avenues of procrastination. "
    ~ The Simple Dollar
  • "Eat That Frog! is my favorite book on productivity, and I often find myself re-reading it in January to remind myself of the disciplines and practices I'd like to follow in the coming year. Each time I read the book, I find new nuggets of productivity gold."
    ~ Liz Gooster, Change For The Better
  • "Everyone has a frog, and eating that frog is the best thing you can do to stop procrastinating. Procrastination is a time-killer, and Tracy has a way of making getting over that frog fun and exciting. Every chapter presents a new idea, tip, and technique that will help you overcome that inner laziness that keeps you on the couch at night instead of in the gym."
    ~ Peanut Press
  • "An impactful read. The 21 ways that Brian Tracy shares are real game changers, if you read with an eye towards self-improvement and an intention to make a change. I have benefited greatly from this book, and I highly recommend that you pick up your own copy today. "
    ~ Chris Moore, Reflect In This
  • "We strongly recommend this book to anyone who wants to manage their time well add value to themselves in this competitive world."
    ~ The Journal Of Applied Christian Leadership

Video Trailer

Eat That Frog

About the Author

Brian Tracy is one of the top business speakers in the world today. He has designed and presented seminars for more than 1,000 large companies and more than 10,000 small and medium-sized enterprises in 75 countries on the subjects of leadership, management, professional selling, business model reinvention, and profit improvement.

He has addressed more than 5,000,000 people in more than 5,000 talks and presentations worldwide. He currently speaks to 250,000 people per year. His fast-moving, entertaining video-based training programs are taught in 38 countries.

As a bestselling author, Brian Tracy has written more than 80 books that have been translated into 42 languages, including Kiss That Frog!, Find Your Balance Point, Goals!, Flight Plan, Maximum Achievement, No Excuses!, Advanced Selling Strategies, and How The Best Leaders Lead.

Brian is happily married, with four children and five grandchildren. He is the president of Brian Tracy International and lives in Solana Beach, California.


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Press Inquiries

To request an interview with Brian Tracy regarding the new edition of his book, Eat That Frog!, please contact:
Michelle Schiller
By Brian Tracy
+1 (858) 436-7300, Ext. #7316
Eat That Frog

Buy Your Copy Now

In this fully revised and updated edition, Tracy adds two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important. The second offers advice for maintaining focus in our era of constant distractions, electronic and otherwise.

But one thing remains unchanged: Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination.

Order your copy and get more of the important things done, today!

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